Blockchain Solution to Borrowing Complexity & Identity Risk

Our blockchain-enabled Universal Credit Profile curbs identity risk, while making loans less costly & cumbersome.
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Blockchain Solution to Borrowing Complexity & Identity Risk

Our blockchain-enabled Universal Credit Profile curbs identity risk, while making loans less costly & cumbersome.

Market Problem

For the past 14 years, PrimeChain’s affiliate, LeadPoint, has interacted with more than 1,000 lenders and fielded over 20 million borrower inquiries. In the process, we’ve learned that consumers and lenders struggle with issues related to a core problem — the legacy lending model is broken:
ISSUE 1
ISSUE 2
ISSUE 3
ISSUE 4
ISSUE 5

Our Vision

The PrimeChain vision consists of two complementary parts:
First, to provide consumers with less costly & complex borrowing — while securing their personal data;
Second, to provide lenders & investors with more abundant, risk-adjusted opportunities to deploy their capital worldwide.
First, to provide consumers with less costly & complex borrowing — while securing their personal data;
Second, to provide lenders & investors with more abundant, risk-adjusted opportunities to deploy their capital worldwide.

Vast Addressable Market

Consumer borrowing is forecast to keep growing at 4.88% CAGR beyond 2020

Solution Elements & Roadmap

STEP I
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6

LeadPoint Advantages

PrimeChain is not an isolated startup. Rather, it’s an extension of LeadPoint, a profitable, market-leading company founded in 2004. This means PrimeChain will share LeadPoint’s technology, talent, best practices and strategic relationships to fast-track PrimeChain’s development and adoption.

Operational Advantages

Profitable 14 Year Old Company

1000+ Lender Network

Technology Advantages

Proven Tech Platform Experience

Marketing Advantages

20 Million Consumer Database

600,000 Credit Issuances Per Year

4 Global Offices

200+ Publisher Network

5th Generation Machine Learning Algorithms

7 Million Annual Credit Inquiries

100 Agent Call Center

LeadPoint Advantages

PrimeChain is not an isolated startup. Rather, it’s an extension of LeadPoint, a profitable, market-leading company founded in 2004. This means PrimeChain will share LeadPoint’s technology, talent, best practices and strategic relationships to fast-track PrimeChain’s development and adoption.
Operational Advantages
Profitable 14 Year Old Company 1,000+ Lender Network 4 Global Offices 200+ Publisher Network
Technology Advantages
Proven Tech Platform Experience 5th Generation Machine Learning Algorithms
Marketing Advantages
20 Million Consumer Database 7 Million Annual Credit Inquiries 600,00 Credit Issuances per Year 100 Agent Call Center

LeadPoint Advantages

PrimeChain is not an isolated startup. Rather, it’s an extension of LeadPoint, a profitable, market-leading company founded in 2004. This means PrimeChain will share LeadPoint’s technology, talent, best practices and strategic relationships to fast-track PrimeChain’s development and adoption.
Operational Advantages
Profitable 14 Year Old Company 1,000+ Lender Network
4 Global Offices 200+ Publisher Network
Technology Advantages
Proven Tech Platform Experience 5th Generation Machine Learning Algorithms
Marketing Advantages
20 Million Consumer Database 7 Million Annual Credit Inquiries
600,00 Credit Issuances per Year 100 Agent Call Center

Proven Success

PrimeChain’s founders enjoy a 20+ year history of entrepreneurial success. We were instrumental in creating and transforming the multi-billion dollar affiliate marketing industry as founders of both Commission Junction and Impact Radius. We also founded LowerMyBills.com, Savings.com, LeadPoint and MoneyTips.
Sold to Experian in 2006
for $440 million
Sold to Cox Communications in 2012
for $125 million
Sold to Value Click in 2003
for $60 million
Founded in 2004
Profitable and growing
Founded in 2008
#112 in 2016 Inc. 500
Founded in 2015
Personal finance destination

Proven Success

PrimeChain’s founders enjoy a 20+ year history of entrepreneurial success. We were instrumental in creating and transforming the multi-billion dollar affiliate marketing industry as founders of both Commission Junction and Impact Radius. We also founded LowerMyBills.com, Savings.com, LeadPoint and MoneyTips.
Sold to Experian in 2006
for $440 million
Sold to Value Click in 2003
for $60 million
Sold to Cox Communications in 2012
for $125 million
Founded in 2008
#112 in 2016 Inc. 500
Founded in 2004
Profitable and growing
Founded in 2015
Personal finance destination

Proven Success

PrimeChain’s founders enjoy a 20+ year history of entrepreneurial success. We were instrumental in creating and transforming the multi-billion dollar affiliate marketing industry as founders of both Commission Junction and Impact Radius. We also founded LowerMyBills.com, Savings.com, LeadPoint and MoneyTips.
Sold to Experian in 2006
for $440 million
Sold to Value Click in 2003
for $60 million
Sold to Cox Communications in 2012
for $125 million
Founded in 2004
Profitable and growing
Founded in 2008
#112 in 2016 Inc. 500
Founded in 2015
Personal finance destination

LeadPoint / Primechain Team

Passionate Professionals Operating Together for Up To 14 Years
Passionate Professionals Operating Together for Up To 12 Years

Passionate Professionals Operating Together for Up To 14 Years

Primechain Leadership

(CLICK TO VIEW BIO)

Marc Diana
Marc Diana
Founder, President and CEO
Per Pettersen
Per Pettersen
Founder & Chief Technology Officer
Jas Dhillon
Jas Dhillon
Co-Founder, Chief Strategy and Product Officer
Noah Staitman
Noah Staitman
Chief Revenue Officer
Michael Dubrow
Michael Dubrow
Chief Business Development Officer
Henry Min
Henry Min
Chief Experience Officer
Oliver Bussmann
Oliver Bussmann
Advisor
Charlie Rehor
Charlie Rehor
Director of Engineering, Los Angeles
Hough van Wyk
Hough van Wyk
Director of Engineering, Cape Town

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