Blockchain Solution to Borrowing Complexity & Identity Risk

Our blockchain-enabled Universal Credit Profile curbs identity risk, while making loans less costly & cumbersome.
WHITE PAPEREXECUTIVE BRIEF

Blockchain Solution to Borrowing Complexity & Identity Risk

Our blockchain-enabled Universal Credit Profile curbs identity risk, while making loans less costly & cumbersome.

Market Problem

For the past 14 years, PrimeChain’s affiliate, LeadPoint, has interacted with more than 1,000 lenders and fielded over 20 million borrower inquiries. In the process, we’ve learned that consumers and lenders struggle with issues related to a core problem — the legacy lending model is broken:
ISSUE 1
ISSUE 1

Identity Theft is Pervasive & Terrifying

The PrimeChain platform is a global credit platform accessible to consumers and lenders that provide a permission-based market for credit transactions.

ISSUE 2
ISSUE 2

Credit Applications are Archaic

The average mortgage loan package is now 500 pages. Consumers are sick of pushing reams of paper — to multiple lenders — for a simple home, car, personal loan, or credit card.

ISSUE 3
ISSUE 3

Borrowing Costs are Driven Higher

Lender cost to collect, process, analyze & store all this data creates upward pressure on loan rates, along with diversion of human resources.

ISSUE 4
ISSUE 4

Data Security Costs are Skyrocketing

Lenders like Chase & Bank of America now pay $500 million/year to thwart cybercrime. Juniper Research projects global cost to businesses will hit $2 trillion by 2019.

ISSUE 5
ISSUE 5

Billions of Borrowers & Investors are Shut Out

2 billion financially able consumers in emerging nations can’t access local credit — while investors in these nations can’t find risk-adjusted lending opportunities.

Our Vision

The PrimeChain vision consists of two complementary parts:
First, to provide consumers with less costly & complex borrowing — while securing their personal data;
Second, to provide lenders & investors with more abundant, risk-adjusted opportunities to deploy their capital worldwide.
First, to provide consumers with less costly & complex borrowing — while securing their personal data;
Second, to provide lenders & investors with more abundant, risk-adjusted opportunities to deploy their capital worldwide.

Vast Addressable Market

Consumer borrowing is forecast to keep growing at 4.88% CAGR beyond 2020

Solution Elements & Roadmap

STEP I
STEP I

Build Private Blockchain w/2nd Layer Network

We’ll harness the decentralization & immutability of blockchain, while solving its key drawback (that its ledger is inherently public), through an off-chain network that anonymizes PII.

STEP 2
STEP 2

Create Universal Credit Profile (UCP)

Our free UCP lets consumers maintain a secure, anonymous credit profile — easily shareable with multiple lenders, for any form of credit. It houses key docs like credit report, proof of income & debt, etc.

STEP 3
STEP 3

Migrate Key Lenders to Platform

Leveraging LeadPoint’s existing relationships with 1,000+ lenders — and the lure of more business with less friction — we’ll migrate leading lenders to the PrimeChain platform.

STEP 4
STEP 4

Integrate Borrower Risk Scoring Engine

We’ll adapt LeadPoint’s 5th generation “LeadClass” risk scoring engine to our platform. This will enable lenders to filter UCPs based on their risk tolerance and product mix.

STEP 5
STEP 5

Promote UCP Adoption & Utilization

Leveraging LeadPoint’s current lead flow of 20,000 borrower inquires per day — and its proven marketing firepower — we’ll rapidly onboard users to the PrimeChain platform.

STEP 6
STEP 6

Develop Global Credit Platform

After Steps 1-5 are accomplished, we’ll begin extending our platform to the 2 billion people in the emerging global middle class, and to investors in those nations who’ve been shut out.

LeadPoint Advantages

PrimeChain is not an isolated startup. Rather, it’s an extension of LeadPoint, a profitable, market-leading company founded in 2004. This means PrimeChain will share LeadPoint’s technology, talent, best practices and strategic relationships to fast-track PrimeChain’s development and adoption.

Operational Advantages

Profitable 14 Year Old Company

1000+ Lender Network

Technology Advantages

Proven Tech Platform Experience

Marketing Advantages

20 Million Consumer Database

600,000 Credit Issuances Per Year

4 Global Offices

200+ Publisher Network

5th Generation Machine Learning Algorithms

7 Million Annual Credit Inquiries

100 Agent Call Center

LeadPoint Advantages

PrimeChain is not an isolated startup. Rather, it’s an extension of LeadPoint, a profitable, market-leading company founded in 2004. This means PrimeChain will share LeadPoint’s technology, talent, best practices and strategic relationships to fast-track PrimeChain’s development and adoption.
Operational Advantages
Profitable 14 Year Old Company 1,000+ Lender Network 4 Global Offices 200+ Publisher Network
Technology Advantages
Proven Tech Platform Experience 5th Generation Machine Learning Algorithms
Marketing Advantages
20 Million Consumer Database 7 Million Annual Credit Inquiries 600,00 Credit Issuances per Year 100 Agent Call Center

LeadPoint Advantages

PrimeChain is not an isolated startup. Rather, it’s an extension of LeadPoint, a profitable, market-leading company founded in 2004. This means PrimeChain will share LeadPoint’s technology, talent, best practices and strategic relationships to fast-track PrimeChain’s development and adoption.
Operational Advantages
Profitable 14 Year Old Company 1,000+ Lender Network
4 Global Offices 200+ Publisher Network
Technology Advantages
Proven Tech Platform Experience 5th Generation Machine Learning Algorithms
Marketing Advantages
20 Million Consumer Database 7 Million Annual Credit Inquiries
600,00 Credit Issuances per Year 100 Agent Call Center

Proven Success

PrimeChain’s founders enjoy a 20+ year history of entrepreneurial success. We were instrumental in creating and transforming the multi-billion dollar affiliate marketing industry as founders of both Commission Junction and Impact Radius. We also founded LowerMyBills.com, Savings.com, LeadPoint and MoneyTips.
Sold to Experian in 2006
for $440 million
Sold to Cox Communications in 2012
for $125 million
Sold to Value Click in 2003
for $60 million
Founded in 2004
Profitable and growing
Founded in 2008
#112 in 2016 Inc. 500
Founded in 2015
Personal finance destination

Proven Success

PrimeChain’s founders enjoy a 20+ year history of entrepreneurial success. We were instrumental in creating and transforming the multi-billion dollar affiliate marketing industry as founders of both Commission Junction and Impact Radius. We also founded LowerMyBills.com, Savings.com, LeadPoint and MoneyTips.
Sold to Experian in 2006
for $440 million
Sold to Value Click in 2003
for $60 million
Sold to Cox Communications in 2012
for $125 million
Founded in 2008
#112 in 2016 Inc. 500
Founded in 2004
Profitable and growing
Founded in 2015
Personal finance destination

Proven Success

PrimeChain’s founders enjoy a 20+ year history of entrepreneurial success. We were instrumental in creating and transforming the multi-billion dollar affiliate marketing industry as founders of both Commission Junction and Impact Radius. We also founded LowerMyBills.com, Savings.com, LeadPoint and MoneyTips.
Sold to Experian in 2006
for $440 million
Sold to Value Click in 2003
for $60 million
Sold to Cox Communications in 2012
for $125 million
Founded in 2004
Profitable and growing
Founded in 2008
#112 in 2016 Inc. 500
Founded in 2015
Personal finance destination

LeadPoint / Primechain Team

Passionate Professionals Operating Together for Up To 14 Years
Passionate Professionals Operating Together for Up To 12 Years

Passionate Professionals Operating Together for Up To 14 Years

Primechain Leadership

(CLICK TO VIEW BIO)

Marc Diana
Marc Diana
Founder, President and CEO
Per Pettersen
Per Pettersen
Founder & Chief Technology Officer
Jas Dhillon
Jas Dhillon
Co-Founder, Chief Strategy and Product Officer
Noah Staitman
Noah Staitman
Chief Revenue Officer
Michael Dubrow
Michael Dubrow
Chief Business Development Officer
Henry Min
Henry Min
Chief Experience Officer
Oliver Bussmann
Oliver Bussmann
Advisor
Charlie Rehor
Charlie Rehor
Director of Engineering, Los Angeles
Hough van Wyk
Hough van Wyk
Director of Engineering, Cape Town

Contact Us